Abstract: Does the messenger matter in public communication? To be impactful, policy communication - on monetary, climate, fiscal, or other issues - must reach people and influence their beliefs. This paper combines big data, causal experimental evidence, and theory to study the role of messenger identity. When audiences share identity traits with messengers, policymakers become more salient, messages more available, and signals more influential. A generalized coordination model demonstrates that diverse messengers maximize welfare when public information is precise, while centralized communication does so when it is imprecise, identifying strategic messenger selection as an additional policy tool distinct from traditional disclosure policies.
Presented at:
2025: ECB Forum on Central Banking (Sintra), Celeveland Fed, WU Vienna, University of Amsterdam, University of Mannheim, Universitat Autonoma de Barcelona, University of Manchester, Nova SBE, Norwegian School of Economics (NHH), Leibniz Institute for Financial Research (SAFE), ECB (Topical Talk)
2024: CEBRA Annual Meeting, EEA-ESEM, EABCN: New Challenges in Monetary Economics at the University of Mannheim, Esade Workshop in Behavioral and Experimental Economics, European Association of Young Economists (EAYE) Conference (Paris School of Economics), Annual MMF PhD Conference (University of Surrey), CEPR Central Bank Communication RPN Seminar Series, London School of Economics (Behavioural Finance Group), Oxford-CEPR Central Bank Communication Workshop, University of Oxford (Macroeconomics Workshop)
2023: Austrian Economic Association (NOeG) Winter and Annual Workshops, University of Oxford (Behavioural Lab), Sverige's Riksbank, Expectations in Dynamic Macroeconomic Models (TU Vienna)